Blurry, indistinct gray background.

Your different is BETTER than better.

Keynotes, workshops, courses & consulting to teach people and organizations how to build authentic brands through the power of storytelling.

Standing out in today's world comes down to these three simple things:

WHO YOU ARE,
WHAT YOU SAY +
HOW YOU SAY IT

In other words…YOUR STORY.

A diverse group of people in a meeting room, smiling and engaging in discussion with a woman standing and talking to the seated group.
Gray background with an abstract pattern of white intersecting lines forming geometric shapes.
Gray background with white geometric lines forming irregular shapes.

But here's the thing about telling your story - it requires you to actually BE yourself.

And let’s be honest…that feels risky.

In a world seemingly obsessed with polish and perfection, showing up as your real, unfiltered self can feel like standing naked in Times Square.

But after working with thousands of individuals and consulting with countless companies - many of them at the Fortune 500 level - there's one common thread to what makes a brand successful.

(And NO it's not the perfect logo, the flawless Instagram grid, or the polished elevator pitch.)

It's this: being REAL…because real beats perfect, every single time.

So what if being authentically you could actually be your competitive advantage?

IT IS. And I'm here to prove it to you.

So…how do you it?

My signature approach, the ACORN Method, is designed to help you master your mindset and messaging so you can show up confidently, tell your story powerfully, and stand out with your DIFFERENT - which is better than better.

What’s Your Sales Style?

We all have our own sales style; one that’s truly authentic to us. What’s yours?

Take this 10 question quiz (all multiple choice!) to learn how to maximize your natural strengths and get actionable tips to level up your sales game.

A woman in a red blouse and white pants is speaking to a group of women seated in a room with a white background.

Oh heyyy! I’m Krista.

A smiling woman with blonde hair, wearing a white blouse, sitting against a pink background.
Gray background with irregular white lines intersecting randomly in various directions

Your guide to building authentic brands through the power of storytelling, founder of the ACORN Method, and the front row fan who's ready to cheer you on more loudly than a hootin' and hollarin' dance mom in a bedazzled jacket (though yes, I am one of those too).

I've taken what I've learned from 8 years as a licensed counselor and 15 years as an entrepreneur building multi-million dollar teams and created a methodology that helps people and organizations tell stories that connect - and stand out. It's transformed 1,175+ clients and counting, and it's waiting for you.

A smartphone displaying the cover art of a podcast titled "She Sells, He Sells: ideas worth buying." the cover features a woman with a megaphone and a man standing side by side against a white background.
Close-up of a black microphone with a white and rose gold headphone behind it on a white surface.

Most people think selling is something you do at work. Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 20 years of marriage, which is honestly where the real persuasion happens.

In a world that's increasingly digital, the humans who know how to connect, tell a story, and move people are the ones who win. Those are sales skills. And sales skills are life skills.

Start listening to the She Sells He Sells Podcast.

Two women sitting on steps in front of a fireplace, smiling and posing for the photo. One woman has long dark hair and is wearing a red dress; the other has short brown hair and is wearing a black top with a polka dot skirt.

β€œWe get so much great feedback about how fun and different our branding and messaging is and how people love following our journey! You have totally changed the way we run our business. We are up exponentially year over year in revenue and it’s absolutely because of you and the ACORN Method!”

Beth + Maur, Owners of John’s Mens Clothing
@johnsmensclothinG

Want to hear what more ACORN Alums have to say? Head over and checkout our Testimonials.

AS SEEN IN

Collection of logos of popular media and news outlets, including the CW, Yahoo!, the List, Fox, and Her.