Episode 4 :: Why You Need To Know What Makes You Different - And Why That's Better Than Better

She Sells, He Sells Podcast

Episode 4

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It happens to the best of us. You excitedly launch the new business, and then scroll social media for “inspiration” and “market research”…

…and you find that you have placed yourself in a sea of people who are doing exactly the same thing.

So naturally, you throw your phone across the room, close your laptop, find the nearest pint of Halo Top and plop yourself on the couch to binge Netflix because YOU’LL NEVER BE ABLE TO HANG WITH THE BIG DOGS IN YOUR INDUSTRY SO WHY EVEN TRY.

Or maybe that’s just me?

After singlehandedly keeping Halo Top in business for a few solid years, here’s what I finally figured out. Having other people out there who do what you do is actually a huge asset to YOU, because it means that there is familiarity around your service or product.

This market awareness means that your potential clients already know that this is something they might need - and all you need to do is differentiate yourself from everyone else to attract the right people/

Because remember: different is BETTER than better.

Here are 5 steps to begin identifying your special sauce - aka what the experts refer to as your unique value proposition (UVP):

1. Decide with the emotional need of your customer is and how that is being met by your product or your service

2. List features and benefits that are unique about your product or service

3. Identify aspects of your business that your competitors cannot imitate (HINT: many times this is your past experience, personal story, etc)

4. Create phrases about your product or service that are short, clear and concise

5. Be sure to answer 'what’s in it for me?’ for your clients SO THAT

BONUS: make sure you tell them what you do AND WHY THEY SHOULD CARE

Now listen - easier said than done, right - and so much more detailed that can fit inside a blog post. But good news - we cover all this and more in Episode 4 of the SHE SELLS HE SELLS podcast

LISTEN HERE.

Here’s to finding your special sauce + absolutely owning it.