Did you know that there’s ONE SKILL you can master that makes everything else in business (and life) easier?!
It’s not figuring out how to use AI to save time, it’s not cracking the code to going viral on Instagram, and it’s not building a funnel to make “passive” income.
It’s learning how to SELL BETTER + SELL MORE.
Here’s the thing,
whether you're an entrepreneur introducing a new product, a corporate ladder climber pitching ideas to a team, a teacher inspiring students, or a parent persuading your kids to eat veggies, you're selling ideas every single day.
In fact, studies show that 40% of your time is spent influencing others, no matter what your job title says. (Daniel Pink, To Sell Is Human)
What if you could transform those moments from awkward to awesome, and communicate your ideas so effectively that people actually want to listen AND take action?
There is.
introducing
SELL ANYTHING
21 Day to Master Sales with Confidence
A private podcast with sales lessons and challenges that you can complete in less than 20 minutes a day, helping you to communicate effectively and influence positively in every area of your life so that you can SELL BETTER + SELL MORE.
Here's what you'll get in your 21-day journey:
Daily lessons that are 5 minutes or less via a private podcast for on the go listening (think Understanding Your Listener, Solving A Problem, Reptition Is Key and MORE)
Real-world daily challenges, also 5 minutes or less, via private podcast, to immediately apply what you've learned (think Turning “NO” Into Opportunities, Identifying Buyer + Listener Types, Making Actions Speak Louder Than Words and MORE)
Downloadable worksheets to reinforce your learning (think Redefining Your Sales Mindset, Uncovering Your Unique Selling Points, Trust-Building Conversation Planner and MORE)
A comprehensive workbook to track your progress (think Daily Sales Practice Tracker, Mirroring Mastery Checkilst, Personal Win Collection Tracker and MORE!)
Access to our supportive community of fellow learners
BONUS:
"Confidence Booster" audio tracks to listen to before important conversations
Want to see exactly what the menu of lessons and challenges look like?
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Day 1 Lesson - Sales Skills Are Life Skills
Day 1 Challenge - Reframing SellingDay 2 Lesson - Trends In Selling
Day 2 Challenge - Selling With AuthenticityDay 3 Lesson - The 3 Key Ingredients
Day 3 Challenge - Testing The 3 C'sDay 4 Lesson - Nothing Sells Itself
Day 4 Challenge - Writing Your Standout StatementDay 5 Lesson - Be The Expert
Day 5 Challenge - Showcasing ExpertiseDay 6 Lesson - Understand Your Customer
Day 6 Challenge - Surveying Your PeopleDay 7 Lesson - Solve A Problem
Day 7 Challenge - Writing A SOLVE StoryDay 8 Lesson - Right Message, Right Ears
Day 8 Challenge - Identifying Buyer TypesDay 9 Lesson - Pronouns Matter
Day 9 Challenge - Making It About 'YOU'Day 10 Lesson - Facts Fade, Stories Stick
Day 10 Challenge - Crafting A Customer Success StoryDay 11 Lesson - Analogies Build Bridges
Day 11 Challenge - Building Analogies For The WinDay 12 Lesson - Lights, Camera, Action
Day 12 Challenge - Making Actions Speak Louder Than WordsDay 13 Lesson - Listen More, Talk Less
Day 13 Challenge - Using The Labeling TechniqueDay 14 Lesson - Repetition Is Key
Day 14 Challenge - Creating A Sticky SloganDay 15 Lesson - Everybody Wins
Day 15 Challenge - Making It A Win-WinDay 16 Lesson - No...Now What?
Day 16 Challenge - Turning NO Into An OpportunityDay 17 Lesson - Feel, Felt Found
Day 17 Challenge - Practicing Feel, Felt, FoundDay 18 Lesson - Be A Mirror
Day 18 Challenge - Using The Mirroring TechniqueDay 19 Lesson - The Keys To Life
Day 19 Challenge - Reflecting & Action PlanningDay 20 Challenge - Collecting Testimonials
Day 21 Challenge - Building Your 60-Second Pitch
Want a sneak peek of a Sell Anything Lesson + Daily Challenge?
Listen HERE!
You know those courses that promise to transform your skills...
...but weeks later, all you have is a head full of theory and no idea how to use it in real life?
This isn't that.
Our TOP PRIORITY is turning you into a confident salesperson in real-life situations. We don't just feed you information - we guide you to put it into practice immediately.
Here's the game-changer: It's not just about learning, it's about DOING. Each day, you'll complete a quick challenge that puts the day's lesson into practice. This isn't homework - it's real-life application that fits seamlessly into your day.
The best part? All it takes is a total of 20 minutes a day: 10 minutes to learn, and 10 minutes to do. That's less time than you spend scrolling through social media, but with the power to dramatically improve your sales skills.
Remember: Knowledge without action is just trivia. But knowledge paired with consistent practice? That's how real results happen.
"But wait, why a private podcast?!"
Because it makes perfect sense for your busy life.
We're Krista and Brian Demcher,
the hosts of the top 1.5% podcast, She Sells He Sells. Our listeners rave about how having us in their ears each week has turned them into confident and successful salespeople and communicators.
So - when we began dreaming up the best way to deliver this content to you, a private podcast was the natural answer! We know you’re busy and always on the go, and the ability to plug in and listen while you’re driving to work, taking a walk or even making dinner is going to make this accessible and EASY for you!
As a dynamic duo with 33 years of combined experience in both the corporate and entrepreneurial sales worlds. We're on a mission to revolutionize how you think about and practice 'selling' in your everyday life.
But here's where it gets really interesting: We've been married for 23 years and are raising three amazing kids who (mostly) enjoy hanging out with us. Trust us, if you can successfully 'sell' vegetables to a picky eater or convince a teenager to join you for family movie night without their phone, you can sell anything!
We've made it our mission to take the 'ick' out of selling and we’ve taught the lessons you’ll hear in Sell Anything to Fortune 500 companies for 30x the price of what you’ll pay here. We're not here to turn you into a pushy salesperson. We're here to help you become a master communicator, a skilled influencer, and a confident advocate for your ideas - whether you're in a boardroom, a classroom, or your living room.
Oh and btw - we pledge to KEEP IT FUN! If you are already a loyal She Sells He Sells podcast listener you know we like to laugh as we learn, and this offer won’t be any different!
SELL ANYTHING
21 Day to Master Sales with Confidence
A private podcast with sales lessons and challenges that you can complete in less than 20 minutes a day, helping you to communicate effectively and influence positively in every area of your life so that you can SELL BETTER + SELL MORE.
Real results
“I’ve learned so much from listening to Krista and Brian on the She Sells He Sells Podcast each Monday! It feels like a weekly business meeting for entrepreneurs, and I always am discussing the episodes with my business partner! I have learned sales tips to help me daily with our customers in person with store sales, and also how to sell online. Krista and Brian together both offer unique views and ideas, but they always seamlessly harmonize their thoughts.”
Beth Pocalyko, Co-Owner John’s Mens Clothing
Your Investment
Choose The Option That Works Best For You!
juicier than your favorite business book
Say heyyy to your Cliffs Notes for the next 21 days!
You know how sometimes you hear something and it makes sense, but seeing it on a piece of paper makes it sink it even more...and then WRITING on that paper is what truly cements the skill into your brain? That's what the Sell Anything downloadable workbook will do for you!
Think a tangible way to quickly refresh your memory of the lessons and challenges, complete with worksheets, trackers, checklists and more. It's juicier than your favorite business book...you don't want to skip grabbing this too!
Why build your sales skills NOW?
We are so glad you asked!
We live in an age of digital communication and automation. People want you to believe that ChatGPT can write your words, online marketplaces can sell your products, and project management systems can send your invoices, all without you ever having to open your mouth.
HOWEVER - at some point, you WILL have to open your mouth. Maybe it's when a customer calls you to ask a question, or when your boss asks you to explain why you deserve the promotion, or even when you need to diffuse a heated conversation over your dinner table.
And those who have these sales skills - aka the ability to clearly and confidently influence and persuade for good - will win. That's all there is to it.
As our queen Sara Blakely, billionaire and CEO of Spanx says: "Everything about my journey to success entailed me having to be a great salesperson. It's the most important skill a human can build in themselves."
Each day you wait to get better at selling your yourself, your product and your ideas is pushing you farther away from the success you are so deserving of.
The best time to get started building these skills was yesterday. The second best time to get started is today. Let us make it easy for you.
This isn't just about closing deals,
or hitting sales targets (though it will help with that, too). It's about mastering the art of human connection, persuasion, and mutual benefit…the most valuable skills you can possess as an entrepreneur.
Whether you're pitching a million-dollar idea, advocating for a cause you believe in, or simply trying to get your point across more effectively, this program gives you the tools to do it with confidence and authenticity.
In just 20 minutes a day, delivered through convenient private podcast episodes, you'll learn how to:
Craft compelling messages that resonate with any audience
Build instant rapport in any situation
Turn objections into opportunities for deeper connection
Influence decisions without feeling pushy or inauthentic
Communicate your ideas so clearly and persuasively that others can't help but listen
By the end of 21 days, you'll have transformed the way you communicate, boosting your confidence and effectiveness in every interaction.
Welcome to a world where 'selling' isn't a dirty word - it's your superpower for positive influence.
Need a little more convincing? Well - the numbers don’t lie:
• Boost Your Close Rate: Salespeople who master the specific communication strategies we are teaching you see a 12% increase in successful closes. (Harvard Business Review)
• Reclaim Your Time: Managers spend an average of 2.8 hours per week dealing with conflict. Let us help you invest that time in productive work instead. (CPP Inc.)
• Communicate More Efficiently: The average professional spends 28% of their workweek managing emails. Our strategies help you cut through the clutter and get your point across quickly. (McKinsey) •
Advance Your Career: 73.4% of employers rate communication skills as their top priority when hiring. Stand out from the crowd and land your dream job! (National Association of Colleges and Employers)
Here’s What You Get When You Join Us:
21 daily bite-sized lessons that are 5 minutes or less, via a private podcast for on the go listening ((think Understanding Your Listener, Solving A Problem, Reptition Is Key and MORE)
21 daily real-world challenges, also under 5 minutes or less, via private podcast to immediately apply what you've learned (think Turning “NO” Into Opportunities, Identifying Buyer + Listener Types, Making Actions Speak Louder Than Words and MORE)
Downloadable worksheets to reinforce your learning (think Daily Sales Practice Tracker, Mirroring Mastery Checkilst, Personal Win Collection Tracker and MORE!)
A comprehensive 120+ page workbook to track your progress (think Daily Sales Practice Tracker, Mirroring Mastery Checkilst, Personal Win Collection Tracker and MORE!)
Access to our supportive community of fellow learners
Real results
“Krista + Brian break down complex sales topics into easy to understand pieces and share actionable steps to take. While I have gained a lot of knowledge from their podcast, what I love the most is the positive energy of Krista and Brian. The energy is infectious and motivates me to continue to push through the challenges and grow my sales skills!”
Emma Kozlowski, founder Eighteen Summers
BONUS:
"Confidence Booster" Audio Collection
As a special bonus, you'll receive our exclusive "Confidence Booster" audio collection. This powerful set of audio tracks is designed to put you in the right mindset before any important conversation or interaction.
5 specially crafted audio tracks, each focusing on a different aspect of confidence-building
"Power Posing" guide - a short audio walkthrough of body language techniques to instantly boost your confidence
"Positive Self-Talk" track - reprogram your inner dialogue for success
"Visualization for Success" - a guided imagery session to help you see yourself succeeding
"Rapid Relaxation" - quick techniques to calm nerves and center yourself
"Affirmation Boost" - powerful affirmations to reinforce your newfound skills
Each track is 3-5 minutes long, perfect for a quick listen before an important meeting, presentation, or any situation where you want to show up as your best self.
Use these tracks to:
• Calm pre-presentation jitters
• Prepare for difficult conversations
• Start your day on a positive, confident note
• Reinforce the skills you're learning in the main program
This bonus alone is valued at $97, but it's yours free when you enroll in "Sell Anything: 21 Days to Master Sales with Confidence".
But don’t just take it from us…
“Krista and Brian have a great way of breaking down the info into manageable bite-sized pieces that are delivered in a fun and engaging way.
They leave you feeling like sales and entrepreneurship is something that you can do. This is my go-to podcast to listen to.” - Naomi Chadwick
“Monday mornings are made better knowing there’s a new episode of She Sells He Sells in my queue.
Not only is it a great way to set my week with all things business and sales, I always appreciate the camaraderie and energy of Krista and Brian. It’s like having a mini class/peptalk every week!” - Monika Nielsen
“I have been listening to the She Sells He Sells Podcast since their first episode, and it’s one of my favorite business podcasts.
Krista and Brian are experts in sales and storytelling, and they make talking about business educational and entertaining. Their episodes make you feel like you’re listening in on a conversation with friends while leaving you with essential business information and actionable steps to implement into your own business. I highly recommend jumping at the chance to learn from them!” - Natalie Allard
“Even though I’m not running a business right now, I aways learn something from the podcast I can use in my personal and professional life.
I love listening to Krista and Brian - they are relatable and fun and offer a perspective about sales and life that is helpful!” - Jessica Robinson-Brown
“Krista and Brian have such great chemistry and not only teach me so much, but always make me laugh!
Above all else, what I appreciate about them is that they are normal in the very best of ways. So many sales and marketing gurus give advice that sounds great in theory, but when it comes time for a busy mom of 3 to put it into practice, it's next to impossible. Krista and Brian have a gift for breaking down complex sales topics into bite-sized lessons, and I leave with tangible takeaways that I can immediately apply in my business and life - no matter how busy I am. I always leave their podcast feeling excited to sell and put myself out there!” - Patrice Poltzer
“I have a weekly podcast routine that includes SHE SELLS HE SELLS in Position 1A!
Not only because I know I will get tips on selling that are applicable & actionable in all facets of my life, but also because Krista & Brian deliver their stories & wisdom with a great mix of humor & humility that makes selling seem so natural. The podcast is evidence of putting into practice much of the strategy & processes she’s taught to so many, and it’s a reason why my Monday morning commute starts with the Demchers.” - Allison Cooper
Meet Your Coaches
Krista lives by six words: you already have what it takes. After following a circuitous path to entrepreneurship that had a long layover in the counseling world, she finally found her way as she built + led an 8-figure sales team for over a decade. Krista's work coaching thousands of members of that team to success made her realize that there was a missing link in almost all entrepreneurial training: creating a foundational belief in who you are, in what you say, and in how you say it - so that’s exactly what she built with the ACORN. Featured on NBC, CBS and Fox as an on-air sales expert, Krista brings her keen eye for storytelling, real-talk coaching, sprinkled in with a bit of CHEERING YOU ON, to get you where you want to go FAST.
Brian is a professional market development expert, sales leader, team builder, and process improvement guy. After graduating from West Point and leading soldiers in a combat unit for five years, he transitioned to the business sector. Working with both larger corporations and smaller start ups, he specializes in improving messaging and market access to drive sales. Brian has a straightforward style and the ability to easily define brand beliefs, which adds an invaluable layer of insight. With over 19 years of experience leading 8 figure sales teams, he’s got the competence and capacity to see your messaging and sales style through a unique lens.
Together, Krista and Brian host the top 1.5% podcast She Sells He Sells. While that is a pretty cool accomplishment in and of itself, nothing makes them prouder than watching their 3 kids grow into independent, confident people (who happen to pretty great at selling themselves too!)
Curious Minds Want To Know...And We Love That About You!
Questions are the first step to growth. So, bring 'em on!
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Absolutely! Whether you're a teacher inspiring students, a nurse explaining treatments, or a parent persuading kids to eat veggies, you're selling ideas every day. This course is about effective communication for everyone.
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Just 20 minutes a day for 21 days. That's less time than you spend scrolling social media, but with the power to transform your communication skills!
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Through a private podcast, making it easy to learn on-the-go! Plus, if you get the workbook, you'll get downloadable worksheets to reinforce your learning.
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Absolutely! This course is about authentic communication, not about changing who you are. Many of our most successful students are introverts who've learned to leverage their natural strengths (in fact, Krista is one herself!)
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You bet! While the course itself is self-paced, you'll have access to our community of fellow learners. It's a great place to share experiences, ask questions, and celebrate your wins.
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You'll start applying what you learn immediately with our daily challenges. Many students report feeling more confident in their communications within the first week!
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No worries! Life happens. You have lifetime access, so you can catch up anytime. The key is consistency over time, not perfection.
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While the materials are for individual use, we do offer team packages. Reach out to us for more info on bringing effective communication to your whole organization!
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If you can listen to music on your phone, you're all set! All you need is a device that plays podcasts (like your smartphone, tablet or laptop) and internet access to download the workbook.
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We're all about learning by doing! Each day includes a practical challenge to apply what you've learned in real-life situations. You're not just listening - you're actively improving your skills every single day!